How Love, Baxter Is Changing the Way We Say Goodbye to Our Pets
A Honest Conversation About End of Life Pet Care
Earlier today, I spoke with Adam Greenbaum—the founder of Love, Baxter, the largest end-of-life pet care platform. We talked about grief, legacy, and the many ways we try to hold on when it’s time to let go.
But it was one sentence Adam said that hit me:
“I just wish someone had told me sooner what was possible.”
Last October, Adam said goodbye to his Boston Terrier Baxter.
In the fog of heartbreak that followed, he found himself overwhelmed by decisions that had to be made quickly — while holding his dog moments after euthanasia, without guidance, without preparation. He didn't know there were multiple cremation options, so he went with the first suggestion. He didn't know you could preserve a paw print or a nose print. And he didn't know how much he'd later wish for a photograph — just a family image of Baxter with his people: Adam, his wife, their other Boston Terrier Sophie, and their cat Nala.
A photo he could have planned for months earlier, when Baxter first started getting sick.
Out of that experience, Adam built Love, Baxter — a resource dedicated to helping pet owners navigate the end-of-life process with more information, more options, and more time to make decisions that don't have to be made in grief's sharpest moment.
Why Love, Baxter Exists
Adam built Love, Baxter to make sure no one else has to walk that road without a map. It’s a space where pet parents can explore their options long before the moment comes—when their animal is still comfortable, still enjoying treats, still very much present. His experience is exactly why he created Love, Baxter: to help pet parents navigate end-of-life decisions with compassion, clarity, and dignity.
Love, Baxter connects people to compassionate resources like:
In-home euthanasia services
Pet death doulas
Cremation support
Memorial product creators
End-of-life pet photographers (like me)
But more than anything, it gives families permission to talk about what’s coming—and how they want to remember it.
The Conversation That Changed Things
When Adam reached out to me, our conversation reaffirmed something I already believed but rarely say this directly:
The time to plan isn't when it's too late. The time is now — while there are still tail wags and treat crumbs and sunshine naps on the porch.
He said he wished someone had encouraged him to schedule a family portrait a little earlier. When Baxter was still doing okay. Still snuggling close. Still greeting him at the door. Still being a stubborn Boston Terrier.
I hear this often.
If You're Wondering Whether It's Time — It Probably Is
If your dog is in their final season — slowing down, but still enjoying their favorite spots and their daily routines — now can be exactly the right time to create artwork that celebrates them fully alive.
Not the hard chapter. Not the last days. The version of them you want to remember. The dog you've known.
End of life sessions always receive priority booking. When you reach out, please let me know so we can get you scheduled as quickly as possible.
Because when the moment comes to say goodbye, you shouldn't be left wishing someone had told you sooner what was possible.
End-of-Life Pet Photography Isn’t Just About Saying Goodbye
As someone who’s photographed many dogs and horses in their final seasons of life, I want to say this clearly:
End-of-life sessions are not about capturing decline.
Learn More About End-of-Life Pet Portrait Sessions
If you're curious what these sessions look like, or you're not sure where to begin, I invite you to explore more about how I guide families through this tender chapter:
